The Alabama Gulf Seafood campaign is great example of a successful campaign. The reason behind the campaign was the BP oil spill. The BP oil spill was the largest in the history of the United States, spilling more than two hundred million gallons of oil into Gulf Coast waters in a span of 87 days. …
Tag Archives: communication
Being an Account Executive: what it takes
In the previous blog post the position of an account executive was described. Now we will look at traits that make an “awesome” account manager, according to Jen Keul of Leighton Interactive. It starts with communication. An AE is a liaison between an agency and the client, so good communication crucial. Not only communication to …
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Account Administration Blog 