The Alabama Gulf Seafood campaign is great example of a successful campaign. The reason behind the campaign was the BP oil spill. The BP oil spill was the largest in the history of the United States, spilling more than two hundred million gallons of oil into Gulf Coast waters in a span of 87 days. …
Tag Archives: ad campaign
The “got milk?” Campaign
In the early 1990s Pepsi had created an advertising empire. They were creating new and exciting products and flavors while captivating a generation. Meanwhile the healthier option of milk seemed bland and boring. The average amount of milk consumed had been steadily declining over the decade of the 1980s and into the early 1990s. Basically, …
Account Administration Blog 