Everyone is trying to sell something to someone on an exponential level at all times. According to Forbes, Americans on average are exposed to around 4,000 to 10,000 ads each day, and that number keeps rising. This is evident in Morgan Spurlock’s film, The Greatest Movie Ever Sold. Sold is the key word in the …
Author Archives: samjking24
Alabama Gulf Seafood: “Genuine goodness”
The Alabama Gulf Seafood campaign is great example of a successful campaign. The reason behind the campaign was the BP oil spill. The BP oil spill was the largest in the history of the United States, spilling more than two hundred million gallons of oil into Gulf Coast waters in a span of 87 days. …
The “got milk?” Campaign
In the early 1990s Pepsi had created an advertising empire. They were creating new and exciting products and flavors while captivating a generation. Meanwhile the healthier option of milk seemed bland and boring. The average amount of milk consumed had been steadily declining over the decade of the 1980s and into the early 1990s. Basically, …
Creating a Unique Project
How do agencies succeed in completing projects, pleasing clients, and creating effect and unique approaches? It starts with account management. Account management is the to go between the client and the agency and prepares a creative brief for the other departments within the agency. The brief outlines the clients’ strengths, weaknesses, goals, ideas, wants, and …
How an Ad Agency Works
The past two blog posts have looked at the position and job on an account executive, but how does an advertising agency work? Advertising agencies vary in how they run and how they are structured. Most agencies wil organize based on two different strategies. They will organize their company by departments such as creative, art, …
Being an Account Executive: what it takes
In the previous blog post the position of an account executive was described. Now we will look at traits that make an “awesome” account manager, according to Jen Keul of Leighton Interactive. It starts with communication. An AE is a liaison between an agency and the client, so good communication crucial. Not only communication to …
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What is an account executive?
An account executive, also known as an AE, is essentially a middleman between the creative department and the agency’s clients. Clients have demands, and the account executive is the person who takes care of them. According to Paul Suggett, “AEs provide a critical liaison between the creative staff of the agency and its clients. They’re …
Account Administration Blog 