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Featured
Being an Account Executive: what it takes
In the previous blog post the position of an account executive was described. Now we will look at traits that make an “awesome” account manager, according to Jen Keul of Leighton Interactive. It starts with communication. An AE is a liaison between an agency and the client, so good communication crucial. Not only communication to… Read more
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Featured
What is an account executive?
An account executive, also known as an AE, is essentially a middleman between the creative department and the agency’s clients. Clients have demands, and the account executive is the person who takes care of them. According to Paul Suggett, “AEs provide a critical liaison between the creative staff of the agency and its clients. They’re… Read more
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Advertising is Everywhere
Everyone is trying to sell something to someone on an exponential level at all times. According to Forbes, Americans on average are exposed to around 4,000 to 10,000 ads each day, and that number keeps rising. This is evident in Morgan Spurlock’s film, The Greatest Movie Ever Sold. Sold is the key word in the… Read more
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Alabama Gulf Seafood: “Genuine goodness”
The Alabama Gulf Seafood campaign is great example of a successful campaign. The reason behind the campaign was the BP oil spill. The BP oil spill was the largest in the history of the United States, spilling more than two hundred million gallons of oil into Gulf Coast waters in a span of 87 days.… Read more
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Account Administration Blog 